When you start writing your script, put the answer to this question as close to the beginning as possible. This boils down to a very simple exercise: tell someone why they should watch this video in one sentence. If you need help identifying who you want to reach, go through the exercises on this worksheet from. Something that’s for everybody appeals to nobody. It can be tempting to make it as broad as possible in order to address every potential customer.
You need to address a very specific customer with your content, otherwise it won’t resonate. This is a staple in any sort of marketing or copywriting. With all that in mind, start planning your script.
You’d be surprised how much work it takes to produce very minimal on-screen effects. So keep your videos as simple as possible. But we’re willing to bet your budget is limited. After all, you can do anything in a video, right? As you plan your video and write your script, it’s all too easy to start throwing all sorts of cool ideas out. Stay tuned until the end and we’ll also walk you through our favorite ready-to-edit presentation, promo, and explainer video script templates available from Biteable.īefore we go anywhere with video, let’s be clear about this: keep it simple. Example video scripts to jog your creativity.Tips for choosing the “right” kind of script.This guide covers the basics of writing a script and gives you examples to help you write your own. The good news? Learning how to write a good video script is easier than it looks. (Leave the spontaneous selfie-cam footage to Facebook Live and Instagram stories.) That doesn’t mean every video needs a Hollywood budget, but you do need to put time into planning your video and writing a video script. Video gets more engagement and drives more growth than any other type of media.īut you’ll only reap the benefits if your marketing videos are at least decently produced.
As a bonus, get downloadable video script templates you can use right away. You’ll learn best practices for planning and writing your script. This step-by-step guide walks you through how to write a video script from start to finish.
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